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Trusted by Canadian Families Coast to Coast

A clearer path
to your financial
future

PurePath Financial provides purpose-driven wealth management, retirement planning, and investment guidance — built around your life, not just your portfolio.

Explore Services
Regulated by
IIROCMFDACIPFCSAOSFI
$2.4B
Assets Under Management
+14.2% YTD
97%
Client Retention Rate
5-year avg.
Recognition
Top Advisor 2024Globe & Mail
Best Fee-Only FirmMoneySense 2023
5-Star RatingGoogle Reviews
1,200+ FamiliesServed since 2006
Our Services

Everything your
wealth needs

From first-time investors to multi-generational wealth planning, we have a dedicated service pathway for every stage of your financial life.

Wealth Management

Comprehensive portfolio construction tailored to your risk tolerance, time horizon, and life goals. We integrate tax-efficient investing with your broader financial plan.

Portfolio DesignTax OptimizationESG Investing
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Retirement Planning

Strategic RRSP, TFSA, and pension optimization so you can retire on your terms. We model multiple scenarios to ensure income security throughout retirement.

RRSP/TFSACPP StrategyIncome Planning
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Financial Planning

A holistic blueprint covering cash flow, debt management, insurance needs, and estate planning. Your personalized plan evolves as your life does.

Cash FlowDebt StrategyEstate Planning
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Investment Advisory

Access to institutional-quality investment strategies — equities, fixed income, alternatives, and private markets blended for optimal risk-adjusted returns.

EquitiesFixed IncomeAlternatives
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Business Owner Services

Specialized strategies for incorporated business owners — corporate investment structures, key-person insurance, CCPC tax optimization, and succession planning.

Corporate InvestingSuccessionCCPC Tax
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Family Wealth

Multi-generational wealth transfer, trust structures, and charitable giving strategies that preserve your legacy while minimizing tax exposure across generations.

TrustsGift StrategiesPhilanthropy
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$2.4B+
Assets Under Management
1,200+
Canadian Families Served
97%
Client Retention Rate
18 yrs
Serving Canadians
Why PurePath

We measure success
your way

Numbers matter, but what they represent matters more. Every metric we track is tied back to your specific goals.

Fiduciary StandardWe are legally and ethically required to act in your best interest — always, without exception.
Dedicated AdvisorYou get one primary advisor who knows your full picture — not a call centre or rotating roster.
Transparent PricingNo hidden fees, no surprises. Our fee structure is clear before you commit to anything.
Our Process

The path to financial clarity

A structured, transparent process so you always know where you are and where you're headed.

01

Discovery Call

A 30-minute no-obligation conversation to understand your goals and current financial situation.

02

Financial Snapshot

We review your full picture — income, assets, liabilities, insurance, and tax situation — to identify opportunities and gaps.

03

Your Custom Plan

A comprehensive written plan with clear recommendations, priority actions, and projected outcomes for your goals.

04

Implementation

We handle the paperwork, account transfers, and coordinate with your accountant and lawyer.

05

Ongoing Partnership

Regular reviews, proactive tax planning, and real-time portfolio access. We adapt your plan as life evolves.

01

Business Assessment

We assess your corporate structure, retained earnings, shareholder agreements, and how your business fits into your personal plan.

02

Tax Efficiency Review

Salary vs. dividend optimization, corporate-class investing, and CCPC-specific tax strategies.

03

Investment Integration

Coordinating your corporate portfolio with personal accounts to minimize tax drag across all entities.

04

Succession Planning

Structure a plan that maximizes your business sale or transfer outcomes, whether 10 years away or actively exploring.

01

Family Meeting

A facilitated conversation to align on values, goals, and sensitivities around wealth and inheritance.

02

Estate Architecture

Wills, powers of attorney, trusts, and beneficiary designations to minimize probate while honoring your intentions.

03

Wealth Transfer

Gifting strategies, RESPs, and family loan structures that build generational wealth without undue tax burden.

04

Legacy & Giving

Donor-advised funds, charitable remainder trusts, and foundation support for families with philanthropic goals.


Insights

Financial wisdom,
clearly explained

Practical articles on Canadian tax strategy, retirement planning, and wealth building — written by our advisors.

Tax Strategy
April 2, 2026
RRSP vs TFSA in 2026: Which Should You Prioritize?
The optimal contribution strategy depends on your marginal tax rate today vs. retirement. Here's our framework for making the right call.
Read article
Retirement
March 18, 2026
The CPP Sweet Spot: Why Delaying to 70 Could Pay Off Big
Taking CPP at 65 feels natural, but delaying to 70 boosts your benefit by 42%. We run the numbers to show when the break-even makes sense.
Read article
Business Owners
March 5, 2026
Salary vs. Dividends for Canadian Business Owners in 2026
After the latest federal budget changes, the optimal split has shifted for many CCPCs. Our updated calculator and analysis inside.
Read article

The Team

Advisors who genuinely care

Each member of our team holds advanced certifications and brings a deep commitment to client-first financial guidance.

AB
Ahmed Bello
Founder & Lead Advisor
MSC
MT
Marcus Tremblay
Senior Wealth Advisor
CFP®TEPQAFP
AN
Aisha Ndiaye
Retirement Specialist
CFP®RRCPFP
JC
James Chung
Investment Strategist
CFA®CIM®MBA
Client Stories

What our clients say

"We came to PurePath overwhelmed after selling our business. Within six months we had a clear plan, our RRSP was fully optimized, and we felt genuinely confident about retirement for the first time."
DM
David & Marie-Claire Fontaine
Business Owners · Moncton, NB
"As a physician with a complicated income structure, I needed an advisor who understood CCPC investing. PurePath was exactly that — knowledgeable, proactive, and incredibly responsive."
RB
Dr. Renée Beaumont
Family Physician · Ottawa, ON
"I've worked with three financial advisors over 20 years. None came close to the quality of planning and genuine care I've received from the PurePath team. They feel like partners, not salespeople."
TK
Thomas Kowalski
Retired Engineer · Calgary, AB
"Starting from zero at 34 with a family, PurePath helped us build a real plan — not just an RRSP. Two years in, we have life insurance, a growing TFSA, and a clear path to being mortgage-free by 50."
SL
Samantha & Leo Bergeron
Young Professionals · Halifax, NS
Free Tool

Retirement
calculator

Estimate your retirement readiness in under 60 seconds. No email required.

Your Retirement Snapshot
Current Age 38
Retirement Age 65
Current Savings $120,000
Monthly Contribution $1,500
Expected Annual Return 6%
Projected Retirement Fund
$1,487,320
Based on inputs. Assumes constant return rate. Not a guarantee.
Monthly Retirement Income
$6,197
Estimated at 5% withdrawal rate, 25-year horizon
Years to Retirement
27 years
Contribution Total
$486,000
Your total personal contributions over the period
Book a Call

Schedule your
free consultation

Choose a time that works for you. No pressure, no obligation — just a focused 30-minute conversation about your financial future.

1
Pick a meeting typeDiscovery call, retirement review, or business planning session.
2
Select a time slotAll times shown in your local timezone. Virtual or phone available.
3
Confirm & receive a calendar inviteWe'll send a confirmation with a secure video link within minutes.
Book a Free Call
PurePath Financial · Moncton, NB
Discovery Call
30 min · Free
Retirement Review
45 min · Free
Business Planning
60 min · Free
9:00 AM
9:30 AM
10:00 AM
10:30 AM
11:00 AM
11:30 AM
1:00 PM
2:00 PM
3:00 PM

FAQ

Frequently asked questions

Our wealth management services typically require a minimum of $250,000 in investable assets. Financial planning engagements start from a $5,000 annual fee. We also offer entry-level packages for Canadians who are just starting out.
Yes — all advisors operate under a fiduciary standard. We are fee-based, charging 0.75%–1.25% of AUM annually. We do not earn commissions on product sales, eliminating conflicts of interest common in the industry.
While headquartered in Moncton, NB, we work with clients coast-to-coast via secure video conferencing, with in-person capabilities in Halifax, Fredericton, and Montreal. We are registered to advise in all provinces.
We manage RRSP, TFSA, RESP, RRIF, LIF, LIRA, non-registered, and corporate investment accounts. Strategies include individual securities, ETFs, mutual funds, GICs, bonds, alternatives, and private markets for qualifying investors.
Yes. Client assets are held by a separate regulated custodian and are never co-mingled with firm funds. CIPF-member custodians provide coverage up to $1,000,000 per account category under the Canadian Investor Protection Fund.
Get Started

Your path forward
starts with one call

Book a free 30-minute discovery call. No pressure, no jargon — just an honest conversation about your financial goals.

+1 506 899 4941
No obligation
No sales pitch
30 minutes, your schedule
Serving all of Canada

Book a Free Discovery Call

We'll reach out within one business day to confirm your time.